Dominating Markets with Value E-book

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Dominating Markets with Value will show you how value driven, nationally known organizations have harnessed the power of customer value analysis through a systematic and logical process of customer value management. The book provides a long needed approach to measuring customer value that can actually drive your Six Sigma initiatives to increase market share and top line revenues.

Readers will be treated to a comprehensive case describing how one of the American Productivity and Quality Center's Best Practice Partners has used customer value management to greatly increase their market share and their profitability.

Benefits of this eBook

• Create a powerful planning process designed to take advantage of your competitors' vulnerabilities.
• Redesign your value stream to maximize value delivery at the lowest possible cost.
• Unleash the power of your sales force and increase customer loyalty.

• Introduction
• Section 1: The Value Infrastructure
• Chapter 1 - How Customer Value Management is Mismanaged
• Chapter 2 - The Value Infrastructure
• Chapter 3 - A Customer Value Boot Camp
• Section 2: The measurement Component
• Chapter 4 - Focusing and Prioritizing, or "Ready, Fire, Aim"
• Chapter 5 - The Knowledge Process: Measure-Model-Link
• Section 3: The planning Component
• Chapter 6 - Scanning for Value Opportunities
• Chapter 7 - Understanding the Nature of Competition
• Chapter 8 - "Where Do We Want to Go"
• Chapter 9 - "How Do We Get There?" Turning Objectives into Actions
• Section 4: Improving Discontinuously
• Chapter 10 - Succeeding from Failure
• Chapter 11 - Value Stream Analysis: Identifying Analytical Targets
• Chapter 12 - Value Stream Analysis: Redesigning the System
• Section 5: The Westrac Case
• Business Unit Planning: Achieving Strategic Focus
• Product/Market Planning and Implementation
• Epilogue
• Value Glossary
• Index