Creating Customer Delight At Diagnostic Clinics

Diagnostic Clinics- A Case Study



A chain of medical diagnostic clinics was developed from the ground up. After two years of hectic expansion marked by acquisitions and setting up greenfield clinics across a number of cities, it became clear that due to the different inherited processes across those acquisitions, the chain needed to focus more on improving and standardizing the quality of service offered, and improving its customer satisfaction rankings.

A two-day “quality mindset” program was conducted for the chain’s 20-member senior management group. This program introduced the leaders to the concept of customer delight and its key ingredients – product quality, service, delivery and cost. The program also explained how to improve those ingredients through the application of total quality management (TQM), by incorporating just-in-time (JIT) manufacturing principles, total quality control (TQC) and employee involvement. Most importantly, through interactive exercises, this program helped to open the group to change.

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